When I’m speaking to people, particularly an audience, I try to keep two questions in mind:
1. Could what I’m saying be helpful or important to them?
2. Could what I’m saying be interesting to them?
If the answer is NO to both, then I just don't say it.
Here’s the deal: we want to connect with people. We want to break down barriers between us and our audience.
The more relevant we can be, the stronger chance we have of building that connection.